LABEL vs Fast Fashion

When it comes to the subject of fashion, it’s worth to mention its problem – a waste! We think we’re all aware, that fashion industry is known as one of the most pollutive ones. Tons and tons of clothes are being bought and very quickly binned and easily forgotten. The media are full of information about pesticides used in cotton farms and sewage piping into water, or chemicals used to dye fabrics. But the truth is, what can we do if we only can afford fast fashion clothes, when sometimes that’s our only option? This is when the conflict begins.

Usually, we can’t afford to buy Gucci, but we also don’t want to be a part of conscience attack on Mother Earth. Where is the compromise, or the happy medium? To find the answer for that question we need to look back at the history and find out if this problem occurred in the past…

Well, it didn’t. In the past, people appreciated the quality of fabric and its durability. Many successful dressmakers and tailors satisfied people around the World. Thomas Burberry supplied the entire British Royal Navy, Christian Dior and Coco Chanel opened women’s eyes for modishness of their world. Giovanni Versace distinguished chic and style from kitsch.

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All mentioned fashionistas (entrepreneurs) started as Crafters to get attention around potential clients. They didn’t become famous in the blink of an eye, though. They worked really hard to earn their recognition. Nowadays many dressmakers, tailors, shoemakers or sewing machinists use high quality fabrics and make handmade products. And thanks to the power of the Internet, they can get appreciation, equal to those on the top, even if it’s only the beginning of their careers.

So, maybe it’s a good idea to start using Etsy, instead of Ebay or ASOS. We believe, we are going to experience a big change soon. Perhaps finally handcraft will become more valuable as it used to be in the past, rather than sale in bulk.